In this case study, I want to tell you what I did for Chuck Rounsaville’s (the gentleman in the video above) Facebook page.
It was what we call a dead page basically.
Little content was being shared, there was no one interacting with the content, and the page was not yet an asset for Chuck to bring people to the site.
Scout.com has affiliates all throughout the country who specialize to certain teams and regions. Chuck reports on all news concerning the Ole Miss Rebels in Oxford, MS, but specifically football recruiting, which is the core of the site’s audience.
Let’s dig in and see what the problems were, how I chose to correct them, and what the performance of the page looks like now.
What Was The Problem?
It was very simple…….
Scout asked Chuck to start using the Facebook page more, which would hopefully help more people find the content and then finally purchase a monthly subscription.
These subscriptions consist of access to a forum with thousands of Ole Miss Fans, and exclusive, in-depth info about practices, recruiting trips, game analysis, etc.
The page was dead, and Chuck didn’t have time to learn how to post to Facebook.
That’s where I came in……
How We Got Started
The page needed a boost, badly.
So I suggested that we get as many people from the forum who were already subscribed to “like” the page.
This is a common strategy to use when starting up a new page, but it works!
After we sent out a few messages, the page quickly grew from around 400-500 likes……to 1200 likes!
A very, very good start!
Then I started getting these new likes to interact with the content.
And finally I used my knowledge to present this content in the best way possible. Many times there was formatting issues, headlines needed to be rewritten, and the news needed to be put in context for those who were out of the loop.
I did this daily, and I was consistent with it.
However we didn’t use ANY ADVERTISTING!!!
Why Didn’t We Use Ads?
I highly, highly recommend that most facebook pages use ads along with other strategies I’ve been talking about on this website.
Many pages simply won’t have the widespread, local appeal that the Ole Miss Rebels have throughout Mississippi and beyond.
This is a very important step to consider before considering Facebook as a marketing strategy.
Is your audience passionate? If so, you don’t need many ads as there’s plenty of content that’ll help your page go somewhat viral.
Is there a widespread audience that can be easily reached? If not, you won’t get enough organic reach for people to see your content, and therefore enough people to like your page.
Here’s Why Likes & Organic Reach Are So Important
If one person likes a post or a page, at least some of their friends will see this activity.
Facebook does this to keep people on their site. Any information that keeps people engaged is seen as worthy of being boosted through “organic reach.”
This term is used by Facebook Marketers to describe anyone who sees some sort of facebook post without advertising.
This Facebook page thrived on organic reach, and lately has been getting an average of 30 to 40k people reached PER WEEK!
Without having those 5700 people liking, commenting, and sharing these posts that come regularly every single day…….
There would be no one visiting the site, and no new likes coming in regularly.
Ole Miss Rebels On Scout now gets thousands of clicks per week that result in legitimate visits to their website.
The people clicking are visiting the website, reading the articles or watching the videos, and later become members who will talk with other fans in the forums about all things Ole Miss.
“How Can Facebook Help MY Business?”
Okay. So maybe your business isn’t anything like this one……
It doesn’t matter.
There are more than enough ways to get people to visit your site and engage with your posts.
My lawyer client, James, gets phone calls and emails all the time from ads like the one below……
And my other testimonials will tell you what they’ve gotten as well!
Would you like to talk on the phone about possibly using Facebook Marketing for your business???
Fill out the form at this link, and I’ll see if I can help out.
Thanks for reading, and I hope to hear from you soon!
–Matt at MKing Marketing